Sago Studios

July 2023 - August 2023

The goal for this project was to crate a luxury wrist lanyard that will carry your keys in a pleasing manner. We wanted to create something that would have a rich quality to the consumer and make it into a fashion accessory piece around their belt.

Background

Sago Studios is a small Asian Inspired clothing brand based in San Jose California. They are most known for their Asian influenced shorts, hats, pants and T-shirts. Many famous NBA players have worn their shorts and own a piece of their clothing.

Ideation

I was playing around with the idea of having different designs and creating different looks and material patterns.

Final direction choice

The final design that was chosen incorporated multiple design elements from the company’s brand.

Luxury Collection

Sago Website Redesign

During my internship I also helped improve their online website. I worked on improving the user experience of customers by looking through the website from a UX perspective and also by interviewing to customers. Then I identified aspects of the website that could be changed and providing design recommendations.

Logo Design

Helped design T-Shirt logo concepts for their annual Hawaii pop-up.